Professional companies know how Yahoo and Google work. We also use other effective networks depending on your region and products. Display advertising for some business on key sites is also worth serious consideration. For example your ads can run on “MSN Arabia” or Maktoob” etc. as a banner or tower ad.

A paradigm shift has altered consumer buying habits.
It’s hard to miss this major shift in the way customers perceive information and make purchases.

One thing to consider is that TV, radio and print media are less relied upon than in past decades. This has caused a radical change in how consumers shop. Most forms of advertising and marketing now lead customers to Web sites rather than prompting them to contact you for a meeting or to place an order. Consumer traffic on your Web site must be factored in as a mandatory step before most sales can occur. These changes in the sales process and in consumer buying practices must be accounted for, and Web sites should be altered accordingly.

                                     

This is not to say that print media should be ignored; sales kits, brochures, direct mail and other print ads are still vital. But now these materials usually trigger a Web visit, which in turn starts a whole new sales cycle. Unfortunately, very few companies plan their Web site marketing strategies and conversion architectures adequately.